by Elize Crouch | Last Updated July 2, 2018
Get the finishing powder wrong, and your whole look can be changed for the better or for the worse. It is the last thing that goes on your face, and the first thing everyone sees.
There are some very good finishing/setting powders on the market currently, with one of the most popular being the Coty Airspun loose face powder.There are only a few shades offered by Coty. Luckily, there are other good powders to give more shade options.
The Best Loose Face Powders 2018
The key to a flawless finish is the right finishing powder. With so many options on the market, though, what do you choose? Is it worth going in on an expensive product or will a drug store brand do the trick?
We've narrowed it down so you don't have to play the guessing game.
Here's the top 4 loose face powders on the market:
Coty AirSpun Powder Translucent
Coty Airspun Powder Naturally Neutral
Coty Airspun Powder Honey Beige
Sacha Cosmetics Buttercup Powder
We live in a world where we have beauty gurus and makeup options at every turn. Whether you are a fan of a look as dramatic as contouring and bold colors or you are a fan of makeup that takes a more natural route there is one thing that we all have in common; we all want that flawless finish that we see in magazines and red carpet events.
Today, we are going to focus on one cosmetic to see if it's worth your money: the Coty brand Airspun Translucent Powder.
How Was Coty Formed?
Coty is one of the most trusted brands that creates and sells airspun translucent powder but who are they? Well, their story starts in Paris, France in 1904 with Francois Coty. He was upset by the lack of change in the beauty industry in the 19th century and was determined to revolutionize the industry during the 20th century.
Instead of just offering a great product, Coty had a goal; to offer a great product that could be afforded by everyone. He succeeded and his company continued to grow. By 1912, he had branched his business out of Paris and opened stores in London and as far as New York. As the first World War hit and soldiers brought gifts home for their wives, girlfriends, daughters, and mothers, demand in the U.S. grew, offering Coty even more expansion opportunities in the west.
Once the 1920s hit, Coty achieved success that he never could have imagined as he began to expand into Switzerland, Italy, Germany, Spain, and even South America showed a demand for his products.
In 1934, Coty himself died, leaving the company in the hands of others.
Now, though, more than 100 years later, this brand still goes strong with revenue reaching over $9 billion, making it one of the leading beauty companies in the world today.
Today, Coty has become more than just your standard, cold company. They truly care about their customers and have shown this through quality, affordable products as well as philanthropy.
Not only does Coty as a company support consumers and communities, they are invested in empowering the talent of their employees as well as protecting the causes they are passionate about. One of these is the environment, so you won’t find any problems such as animal testing and Coty strives to change the linear design of the beauty world into a circular design that allows for repurposing and reinventing materials when it’s possible.
Coty Airspun Powder Shades Comparison Picture
Who Is Coty Today?
Despite this long history and continuing popularity, you might not recognize Coty by name. However, this is because rather than using their own name as a brand, they have collected a litany of over 77 iconic names to represent them. To name a few, Coty can count the following household names in their portfolio:
- Calvin Klein
- Marc Jacobs
- Sally Hansen
- Celine Dion (fragrances and cosmetics)
- Lady Gaga (fragrances and cosmetics)
- Truth or Dare by Madonna
- Vivienne Westwood
Rather than depending on the name of the company to earn revenue and gain a wider audience, Coty has become an entrepreneuring marketing empire instead of just a name. They own some of the most popular and most widely used cosmetics, fragrances, and skin care products in the world - including those released by successful and well-known celebrities as mentioned above.
So, today, you probably purchase very few of Coty products that are sold under their name directly. However, if you dye your hair, paint your nails, or even occasionally use makeup, you are familiar with Coty brands - no matter if you are buying high-end products or picking up your favorite nail polish at the local drugstore.
What Can We Expect From This Company In the Future?
We have seen an exciting amount of change in this company since its small beginnings in 1904. However, what should we expect in the future? After all, is it worth it to get interested in this makeup product or should you move on because this will get discontinued?
Well, we don’t think that this will be a problem at all. In fact, with the growth that this company has shown in its rise to becoming an empire, we expect that we will have not only Coty Airspun Translucent Powder around for a while to come but all their products and the products of their related brands as well.
What Is Coty Airspun Translucent Powder?
Coty Airspun Translucent Powder is - officially speaking - a finishing powder. Finishing powder is the last aspect of your makeup that you apply to your face - even after you apply setting powder. They come in two forms; shaded to match your skin tone or - like this product - translucent to be used on any skin tone.
What is the Difference Between a Finishing Powder and a Setting Powder?
We have gone over the fact that this airspun powder is a finishing powder but all the different powders on the market can be confusing. This is especially true when it comes to the differences between a finishing powder and setting powder.
First, let’s explain what a setting powder is. This is made to be used with your foundation and before your finishing power. The purpose of this powder is to keep your foundation in place and reduce the sticky feeling it can leave behind. It can absorb excess oil and this is usually the powder that people keep on hand for mild touch ups throughout the day.
Finishing powder is used after all your other makeup is applied - including your setting powder. The purpose of this powder is to give you a smooth, even look after your makeup is applied. This means covering up and blurring pores and wrinkles.
What Is This Airspun Translucent Powder Used For?
There are so many different cosmetic products on the market, it can sometimes be difficult to determine what each product is used for. Concealers, foundations, and powders can all seem synonymous if they aren’t properly explained.
This airspun powder by Coty is, as we discussed, a finishing powder. A finishing powder is used to create that picture perfect finish that you see in magazines and on your favorite beauty gurus.
How does finishing powder accomplish this, though? Finishing powder works by covering any wrinkles and fine lines you have as well as cover your pores. When a finishing powder blurs your wrinkles, lines, and pores, it gives your skin a smooth look.
Most people don’t recommend daily use with a finishing powder. Actually, many will argue that for every day, casual makeup, you don’t need a finishing powder but to reserve this technique for times when you are going to be photographed or filmed.
Some other beauty fans would argue otherwise. If you are a fan of styles such as contouring, you may find that using a finishing powder is the perfect final touch after you do your makeup.
What’s in the airspun powder?
We have already gone over the fact that Coty is focused on protecting the environment as much as possible but what is actually in their airspun translucent powder? After all, it is only reasonable that you would want to know what you are putting on your face every day. You need to know if this product is actually good for your skin, so below you can find a list of the ingredients in Coty Face Airspun Powder below.
- Acetylated Lanolin Alcohol
- Calcium Silicate
- Cetyl Acetate
- Imidazolidinyl Urea
- Iron Oxides
- Isopropyl Palmitate
- Methyl Paraben
- Oleyl Acetate
- Stearyl Acetate
- Titanium Dioxide
- Zinc Oxide
- Zinc Stearate
Of course, all of these long, chemical names are a little intimidating and if you - like most us - aren’t familiar with these names, they can seem concerning to say the least. After all, any ingredients that you can’t understand have gotten a reputation as bad for you. However, are these ingredients bad for your skin when you take a closer look? Before we move on, let’s take a closer look at some of these ingredients contained in the Coty Airspun Powder.
First, let’s start with talc. This is actually an ingredient that is used in many beauty products. Most cosmetics aren’t spoken about by the FDA since they aren’t legally required to be FDA approved - just their ingredients have to be, however, they have reviewed the use of talc in general.
The main concern that many consumers have about talc is that it’s in the same family of a rather dangerous mineral - asbestos. Due to this, the FDA looked into talc as we discovered the dangers of asbestos. Lucky for us, they found that despite the relation between these two naturally occurring minerals, talc is perfectly safe - if it is mined right. The FDA, however, legally requires that talc be free of any traces of asbestos when it is used.
Zinc is the next thing most people notice in this ingredient list. Once again, this is a common ingredient in cosmetics but it isn’t as highly debated. Actually, zinc oxide has been used medicinally as early as 500 BC or even before that! It is especially good in cosmetics and sunscreens thanks to its ability to effectively block the sun’s rays.
Next, let’s take a look at acetylated lanolin alcohol. Lanolin is a naturally occurring secretion of sheep that is oily and almost fat-like. Acetylated lanolin alcohol, on the other hand, is a chemically modified version of lanolin. While this ingredient may not be vegan, it is completely safe to use on your skin.
Calcium silicate is another ingredient that is near the top of the list for Coty Airspun Powder. This is an extremely low risk ingredient used in makeup mostly as an opacifying agent and to give your face a pearlescent sheen.
Cetyl acetate is the next ingredient up on our list. It is simply a waxy solid that isn’t very soluble in water to be scientific about it. As far as what you need to know it is a “skin conditioning agent” which, in simpler terms, means that it gives your face a soft and nourished appearance.
There are a couple of ingredients on this list that are parabens such as methylparaben and propylparaben. These are included to keep bacteria and mold from growing in your makeup. As most people know, there is general concern that parabens can cause health problems such as breast cancer but - as of right now - the FDA has no restrictions or concerns that parabens cause a safety problem.
Now that we have reviewed some of the most important and potent ingredients in the airspun translucent powder that Cotyl offers. We didn’t cover every single one but to summarize, these inactive ingredients are all considered generally safe. As such, we have concluded that when it comes to Coty’s airspun translucent face powder, you are fine to use it without worrying about a harmful ingredients soaking into or hurting your skin.
However, this doesn’t mean that you can wear this airspun powder indefinitely. As with any other makeup, you will need to wash your face every night to remove it. If you don’t - no matter how safe the ingredients are - you will have a problem with your skin breaking out just like any other makeup.
What Skin Types Can Use The Airspun Translucent Powder?
With any sort of makeup or cosmetic product, you want to make sure that it is ideal for your skin type. This means checking to see if it will worsen your dry skin or if it will make your face more oily. If you have combination skin, you may have trouble finding out if a product will work for you.
Luckily, though, the finishing powder that Coty produces with their Airspun Loose Face Powder is fine to use with any skin type. However, as we will discuss below, some customers reported that for their oily skin, they couldn’t wear it everyday.
Who Should Avoid This Airspun Translucent Powder?
When it comes down to it, there isn’t really anyone who should specifically avoid the Coty Airspun Powder. There is some debate over how detrimental it can be when it comes to users who have oily or combination skin. Fans of the airspun powder argue that all skin types can use it.
Unfortunately, some users have disagreed and argued that this airspun powder can cause combination or oily skin to get oilier. These users don’t usually completely discredit the product, though, they just recommend that users with combination or oily skin may not want to use this product every day.
Despite this, there aren’t many people who shouldn’t use this product. For the most part, everyone can use this product without an issue.
How Do You Apply Coty Airspun Translucent Powder?
Applying makeup is an art in and of itself. Each product seems to require a different brush or applicator to apply it. If you’re anything like the rest of makeup users, you may sometimes get confused about how to apply various products. This even applies to different setting powders. Each type of powder works in a different way, so they cannot be applied in the same method.
For this powder, you’re going to want to use either a flat brush or a powder puff. Both of these tools can be purchased in the same section as cosmetics. You can find these tools in stores like Walmart, or could even purchase high quality tools in a store such as Sephora.
Makeup artists advise you to apply this powder while your foundation is still wet. You should press it on, rather than wiping it on, so that you don’t smear your foundation in the process. This also allows your foundation to set better, so it will likely last longer.
What Colors Does The Airspun Powder Come In?
With most cosmetic products, it is important to ensure that the product will come in a color that suits your skin. It is all too often, however, products only come in a select range of colors, that don’t match all skin tones. If your skin lies further from a neutral caramel, you’ll likely find that there isn’t a color for you. For those with particularly dark or pale skin, it can be especially difficult to find a product for you.
The great thing about the airspun translucent powder, though, is that you don’t have to worry about finding the right color. This product is perfect for any skin tone, making it a go-to for those with pale or dark skin. Because the powder is translucent, it doesn’t really have a shade of color. You could put this product on any skin tone and it will not really have an effect on the tone of your skin.
However, Coty Airspun Powder does come in more than just a translucent option. Other colors include Naturally Neutral, Rosey Beige, Suntan, and Honey Beige. These colors may offer a more personalized touch to your look, however, you will need to find the right color for you while translucent powder works with every skin tone.
How Do You Find the Right Color For You?
As with any cosmetic, often the hardest part of using a new product is trying to find the shade that matches your skin tone. While this isn’t particularly important for the airspun translucent powder, it is important for other cosmetics. In fact, only about fifteen percent of those wearing makeup are using the correct shade for their skin. For products such as foundations, concealers, and setting powders, using the wrong color can leave your face discolored from the rest of your body. Since no one wants to look like a child trying on their mother’s makeup, we’re going to give you some pro tips on finding the shade that matches your skin flawlessly.
Don’t be afraid to ask for help! Makeup artists can be found in almost every large department store, and they have a wealth of knowledge to offer. It can be scary to ask for help, but you don’t know the amazing tips you could be missing out on until you try. So, instead of walking past the counter next time and being too scared to ask a professional, stop and ask all those questions you have about makeup. They’ll be happy to answer and you can even score some free samples that fit your skin perfectly!
You should also be sure to test products before committing to the purchase. Rather than “eyeballing” the right shade and sticking to your gut, you really should test the shade on a patch of skin to make sure it matches. The old rule of thumb was to test shades on your hand or wrist, but you should avoid this when possible. It isn’t uncommon for your hand or wrist to have a different skin tone than your face. A better place to test would be along your jawline, so you can take thee paler skin of your neck into account. It may take time, but when you find the right shade, it will just disappear into your skin.
You’re also going to want to take the lighting of the room into account when testing makeup shades. As we all know, different types of room lighting create a vastly different glow onto the room. Incandescent and fluorescent lights can change your appearance even if you’ve done nothing but walk into the room. Harsh lighting can create unnatural shadows on your face, making it difficult to find the right shade. You should use natural lighting when applying your makeup, rather than fluorescent lamps. Doing your makeup by a window, or even outside, can give you the best lighting for applying foundation and other products.
How Does Coty Airspun Face Powder Compare to its Competition?
You have literally hundreds of options when it comes to makeup, even when you narrow your search down to finishing powder. So, one of the most important considerations to make when you are looking for the perfect brand for you, it is important to consider how brands and companies compare to one another.
So, how does Coty Airspun Loose Face Powder compare to other finishing powders you could use instead? Well, the main way they win a point in their favor is through one of their original promises: availability.
Anyone who has ever made a shopping trip through Sephora or Macy’s makeup section can tell you that there are a lot of makeup brands that will cost you a pretty penny. Coyt, on the other hand, strives to make their products readily available to customers at affordable prices and, in the end, they deliver.
Not only this, but customers also swear by the quality of these products and their associated brands. Being able to find a reliable and affordable cosmetic product is important to consumers and it’s a large reason that Coty has grown from a small company into the empire it is today.
How Long Does The Coty Airspun Translucent Powder Last?
Another major concern with makeup is how long it will stay on. After all, if this powder only slides off the minute you put it on, then it really isn’t worth the time or money. Luckily, though, customers report that this product works great and lasts a long time.
However, how long this product lasts on your face isn’t the only thing that consumers need to be concerned about. In addition, it is important to know how long one container will last you. Once again, though, Coty’s airspun loose face powder comes through. Users of this product reported that even with daily use, a single jar lasted them months. This is further helped by the fact that this finishing powder only takes a small bit to go a long way in finishing off your makeup designs.
Where Can You Buy Coty Airspun Translucent Powder?
Finding this product will be no problem at all if you are interested in trying it. There are many retailers that carry this product, making it accessible with ease. You can find this product at brick and mortar stores for companies like Walmart and Walgreens. In addition, you can also find this product online, at such company websites as Amazon and others. The only downsides to shopping for the product online, however, are that you’ll have to pay for shipping and wait a few days for the package to arrive.
Is it Expensive?
One of our favorite things about Coty Airspun Translucent Powder is how affordable it is. As we discussed before, the founder of the company - Francois Coty - wanted their products to be available to all women rather than just the upper class.
Just as their founder intended, Coty retains this legacy over a century later. While other finishing powders can cost you $30 or more, the Coty Airspun Translucent Powder only costs customers an average of less than $15.
Airspun Translucent Powder Reviews: The Good
Overall, consumers ranked this product highly. On various cosmetic and retail websites, the powder has a consistently high rating. There were quite a few reasons that buyers would recommend this product, ranging from its price to its cosmetic effects. Below, we’re going to list all of the reasons that customers have raved about this powder.
The first reason customers raved about the powder was its price. While some brands force you to pay $30, $40, or even more for a sole product. The average makeup user, however, doesn’t just own one cosmetic product. They may own mascara, blush, foundation, concealer, and the list goes on. The airspun translucent powder, is significantly more budget friendly to consumers. This item usually costs around only $15, making it perfect for those who do not want to invest a lot of money into their products.
Those with oily and combination skin, many customers reported that this product worked well for them. They often said that this product helped to reduce shine in a way that other products did not.
Conversely, those with sensitive or dry skin reported that this item helped to add moisture to their skin. This helped them achieve a healthy look to their completed makeup.
Airspun Powder Reviews: The Bad
While many were impressed with this product, there were customers that felt unimpressed. These comments are by no means speak for the whole, but do report on the problems that some people experienced when using this product.
A few customers reported that this product has a strong smell. While not necessarily unpleasant, they reported that the strong “makeup” smell was slightly off-putting for them.
Other customers complained that the container of the product was less than satisfactory.
They reported that there is no separate chamber in the container that regulated how much of the product can be dispensed at once. In essence, the product spills easily because it’s just loose powder in a container, without a way to dispense only some of the powder at a time.
Additionally, there were a few customers who reported getting a rash after using this product. They believed that the fragrance was likely the cause for this reaction. While this did occur in a small amount of users, it is not a common reaction and should not be expected.
Proper Skin Care for Makeup Wearers
For those that wear makeup, proper skin care is especially important. While you can certainly choose not to take extra care of your skin, you will likely see a decline in the health of your skin. Makeup users that do not take care of their skin typically see a rise in the amount of acne they experience, as well as a rise in excess oil and styes. In order to help you out, we’re going to fill you in on the easiest ways to keep your skin healthy.
Washing your face is an easy way to keep your skin clear and healthy. Many people choose to wash with a product such as Proactiv, but washing with just soap and water is fine too. You may have to do some searching to find what works best for you, but the goal is to find whatever makes your face feel the cleanest.
If you tend to suffer from acne or other related conditions, you may have to use a cleanser that alleviates this issue. If your skin is clear and healthy on its own, you’ll have a better time tolerating daily makeup use.
Keeping your skin moisturized is another way to keep your skin looking good. Dry skin can easily become red and irritated, which can be exacerbated by wearing makeup. Once you’ve washed your face, be sure to apply an unscented moisturizer to your skin. Try to go for the unscented variety because people with sensitive skin tend to have issues with items containing fragrances.
You may also want to consider applying makeup that has SPF in it. As well all know, the sun has a knack for aging the fragile skin of the face. Rather than trying to play catch-up and take care of wrinkles once they’re formed, you should act preventatively to ensure the wrinkles never form in the first place. Truthfully, though, none of us applies sunscreen when we’re just going out for the day. Even though we all should, most of us reserve sunscreen for the days out at the beach or at other outdoor activities. An easy way to bypass this problem is by wearing makeup with SPF. You’ll be able to get the sun protection you need, without having to apply sunscreen for day to day life.
Lastly, you should be sure to take off your makeup before going to bed each day. Everyone feels tempted to just flop into bed without taking the time to take off your makeup.
This can have consequences, however. Leaving your makeup on can make your skin oily, and cause breakouts. You should take your makeup off with a remover wipe or a cleaner so that nothing is left stuck in your pores overnight.
Airspun Translucent Powder: What Does the Science Say?
Since this is a cosmetic, it isn’t regulated by the FDA and it isn’t necessarily gone over by dermatologists as it isn’t one of their main concerns. However, that doesn’t necessarily mean that it isn’t safe to use. What the FDA does regulate is what ingredients can and cannot be used in cosmetic products. Federal law also mandates that cosmetics must be tested and proven to be safe before it is released for public consumption.
As we discussed before, all the ingredients included in Coty Airspun Translucent Powder have all undergone extensive study - both by Coty and outside studies as well. In these, nothing dangerous has been found in the formula.
While none of this is toxic, if you are worried about using a vegan product this isn’t for you since one of the ingredients is, essentially, secretions from a sheep’s skin. However, there haven’t been any reports of Coty testing this product on animals, so there is no worry of that.
Conclusion: Would We Recommend Coty Airspun Translucent Powder?
At the end of the day all this information boils down to one question; would we recommend the Coty Airspun Translucent Powder? Well, in short, yes, but before we leave at just that, let’s take a look at some of the things that we loved about it and why they overcame any potential problem.
First off, the price tag. As we’ve mentioned several times by now, the market is flooded with designer cosmetics that, quite frankly, aren’t feasible for the average person to afford as often as our makeup needs to be refilled. Coty offers a product that isn’t only affordable but will last a long time as well.
Next, we fell in love with the ingredient list. While it isn’t perfect, all-natural, or even vegan free it won’t do one thing may cosmetics will; harm your skin. It is fine to use with any skin type and skin tone. There are some concerns about users with oily skin but with proper skin care and avoidance of everyday use it shouldn’t be a problem.
Most of all, we were impressed by the track record of the company. From the time they were formed in Paris, France all the way until now as an international company they have done more than just market effectively. They got as far as they have because they have been proving themselves and impressing customers for over a century.
In the end, we have to say we would most definitely recommend this product to anyone who was interested in trying it. Not only does this product work, it is safe to use and it actually stays on! In addition, anyone can use it and the company is environmentally friendly to boot, meaning this is safe for you without damaging the earth either.